- 56 billion pageviews
- 731 million uniques
- 37 billion pageviews
- 400 million uniques
We decided to look at our own numbers within the Shareaholic network, which supports 200,000+ websites reaching 250+ million people each month (last month we tracked 322 million people across the web), in order to see how this “growth” translated into referrals to publishers (click to enlarge):
- Reddit’s share of overall visits to websites dropped 35.96% year-over-year (comparing Dec’12 – Dec’13)
- During December 2012, sites saw 0.33% of their overall traffic come from Reddit
- Last month (Dec’13), sites saw only 0.21% of their overall traffic come from Reddit
While we cannot verify or refute Reddit’s user metrics, what our data does show is a drop in referrals to publishers from Reddit. Reddit seems to be hoarding its users and keeping all of its traffic within the social news site; our data, essentially, suggests Reddit is referring less traffic out to sites, which is strange behavior for a social bookmarking site.
And just ’cause…
If Reddit is sending fewer visits to sites, web stores and publishers, where else should brands, blogs and businesses turn to for social traffic? Our money’s on Facebook, Pinterest and Twitter. At least, that’s what the data would suggest.
Ok, now it’s your turn to share your thoughts.
By Danny Wong