Do-Not-Track Group To Weigh Shaky Future During Key Call

The working group tasked with establishing an online tracking standard is heading into a pivotal conference call Wednesday looking to salvage efforts to complete their work by the end of the month, but several participants told Law360 they doubted the group would ever reach a consensus.

The World Wide Web Consortium Tracking Protection Working Group has been trying for nearly two years to create a technical do-not-track standard, and are working toward a July 31 “last call” deadline to present specifications for a browser-based mechanism that...

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