Delete This When You’re Done

Mark Zuckerberg believes that every year, people share twice as much online as they did the year before. It is perhaps less a prophecy than an ethos, or maybe more a kind of threat. After all, each new Facebook product is designed to get people to do exactly that: share more.
Facebook Home, for example, injects Facebook directly into the most personal computer you own, your phone. It takes over text messaging, and fresh Facebook content appears every time you turn on the device’s display. It is a constant reminder that you could—should!—be sharing whatever you’re doing with your Facebook friends, in part so that Facebook and its partners can use your detritus to develop a more complete profile of who you are.
That “share more” ethos has become canonical within technology companies outside of Facebook, as well—a free product necessitates advertising as a business model, which means they are selling you, and they need more of you to sell more things. Perhaps the most insidious push to share more is coming from services that broadcast your taste. “What really matters is what you like, not what you are like. Books, records, films—these things matter,” John Cusack’s character said in “High Fidelity.” This is true, in a way. There is perhaps no better sense of who you are in a given moment than what you are listening to or watching, and music-streaming services like Spotify and Rdio are designed by default to keep your friends informed about every single song you listen to, while Netflix, recently freed from its legislative bonds, now encourages you to broadcast what you are watching. Through these services, a ceaseless stream of the pop culture running through your brain is disseminated to your friends. Life becomes an unending performance, one captured and endlessly teased apart by data scientists and marketers.

By Matt Buchanan

Source and read more:

0 yorum: