Contagious: Why Things Catch On


Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.
If you’ve ever wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious: Why Things Catch On explains why, and shows how to leverage these concepts to craft contagious content.

Author: Jonah Berger
Release date: March 5, 2013

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