SafeGov 2012 National Data Privacy in Schools Survey commissioned Brunswick Insight to conduct a nationally representative online survey of over 1000 U.S. parents. The survey was about online data privacy in their children’s schools and took place in August 2012.
With the increasing use of consumer-oriented online services in schools, the goal of this survey was to gauge the level of parental awareness and concern over online tracking and profiling of school children by companies providing these services.
The results show that about half of parents polled were aware of online tracking, yet parents are very concerned especially after reading more information on the topic. Once informed, parents are also very likely to take action to address online tracking in schools including calling for direct bans on online tracking and targeting.
The full results of the survey can be seen in this attached presentation.


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