Europe B2C e-Commerce Report 2012

In its latest "Europe B2C E-Commerce Report 2012", Hamburg-based secondary market research company yStats.com provides a comprehensive analysis of B2C E-Commerce trends in Europe. The report covers a total of 35 countries throughout Europe. It also includes information on the European region as a whole. Aside from trends and revenue figures, it lists product categories and leading players in the online retail markets of the included countries.
Between 2011 and 2016, an annual increase of B2C E-Commerce revenues of more than 10 percent is expected for the entire European region. Cross-border B2C E-Commerce is also thriving. In 2011, a low double-digit percentage of all online shoppers in Europe bought products or services online from outside of their own country. Sweden and Norway had the largest Internet penetration rate in 2011, while Norway also had the highest online shopper rate, followed by Great Britain and Sweden.
 
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