Allies and Adversaries: 2013 BCG Global Challengers

The Game Has Changed

Emerging markets have become the world’s economic engines. They are large and becoming larger, thanks to annual GDP growth exceeding 6 percent and a rapidly growing class of consumers with disposable income.

These markets have become highly prized by companies everywhere, not just for their growth but also as sources of talent, capital, and companies. Over the past five years, more than 1,000 companies headquartered in emerging markets have reached at least $1 billion in annual sales. Many of these are content to focus on their home market, while others are expanding abroad. And many of those that are going overseas aspire to be global leaders in their industries. These are the global challengers. They are the companies that will shape the global economy over the next decade.

In publishing our fifth edition of the BCG global challengers—a list of 100 fast-growing and fast-globalizing companies from rapidly developing economies (RDEs)—we hope to illuminate this new economic terrain and its players.

Authors: Arindam Bhattacharya, Thomas Bradtke, Tenbite Ermias, Whitney Haring-Smith, David Lee, Eduardo Leon, Michael Meyer, David C. Michael, Andrew Tratz, Masao Ukon, and Bernd Waltermann

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