White Paper: Turning Compexity Into Opportunity

Seven Factors to Consider When Choosing a Search Bid Optimization Platform
A White Paper for Large-Scale Search Marketers and Agencies

Amidst a continually changing and increasingly complex digital landscape, search marketers, more than ever, are turning to search management platforms to streamline workflows and deploy high-impact campaigns. This paper gives an overview of the search bid optimization process and its benefits, and then discusses seven key factors that marketers should consider when evaluating different search bid optimization engines.

Source and Full Report:
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/doubleclick/pdfs/search-bid-optimization-platform.pdf?gclid=CIj5mZy7u7QCFQ6r3godrhEAAA&gclsrc=ds

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