Turkey Enterprise Application Software Market Double-Digit Growth Surpasses Expectations, According to IDC

In 2011, the Turkish enterprise application software (EAS) market grew 16.6% year on year in U.S. dollar terms to reach $138.91 million. Expressed in local currency, growth was 29%, due to the substantial depreciation of the lira. According to a recent study by market research and advisory company IDC, the growth was driven by heavy investments by organizations in the manufacturing, retail, and telecommunications sectors when compared with the previous year. IDC expects the Turkish EAS market to expand at a compund annual growth rate (CAGR) of 12.2% to reach $246.54 million at the end of 2016.
Enterprise resource management (ERM) accounted for the largest share (43.7%) of EAS revenue in 2011, followed by business analytics (BA) with 17.6% and customer relationship management (CRM) with 16.1%. Supply chain management (SCM) came fourth with 13.2% of total market revenue, followed by operations and manufacturing applications (OMA), with 9.4%.

"Customers investing in EAS solutions are far more aware of the potential benefits than ever before, and are motivated by the prospect of lowering operating expenses and leveraging EAS applications to boost efficiency," says Research Analyst Ay��e Kaptano��lu from IDC Turkey. "We expect that the main drivers of EAS spending growth in 2012 will be ERM, CRM, and business intelligence. We will also see the positive impact of SaaS on the CRM market in Turkey as several EAS vendors announce cloud-based solutions."

In 2011, the top EAS providers in Turkey were SAP, Oracle, Logo, Microsoft, and Netsis. Together they controlled more than a third of the market. The combined manufacturing sector was the biggest EAS spender last year, with the wholesale services and telecommunications sectors the second and third biggest investors in EAS, respectively.

About the research

IDC's Turkey Enterprise Application Software Market 2012–2016 Forecast and 2011 Vendor Shares (IDC #ZR03U) research report provides a detailed overview of the Turkish market for integrated enterprise application software (EAS) suites. It includes detailed qualitative and quantitative information, analysis, and forecasts that help vendors answer key questions regarding market size, segmentation, market shares, and major economic and political factors affecting the turkish EAS market.
 
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