IDC's 4 Pillars

As Big Data/Analytics, Cloud, Mobility and Social come together in an unprecedented way to create entirely new business value solutions and change the ICT playing field, they are enabling intelligent industries and solutions, and most of all - innovation. While productivity issues remain important, there is a noticeable shift across all industries in the decision making and purchasing when it comes to these new technologies. Unlike traditional IT decisions, the keys users of the technology are playing a more significant role than the technical group within the organization. As the 3rd Platform continues to evolve, and the intersection of these trends increases, so will the impact on buyers and their buying behavior.

Big Data
IDC forecasts the business analytics technology & services market will reach $100B in 2012 and that venture capital invested in a new generation of Big Data vendors reached $500M in mid-2012. While this will spur M&A activity, IDC believes that a shortage of analytics and Big Data technology skills will drive buyers towards cloud solutions and appliances.

IDC research shows worldwide spending on public IT cloud services will be more than $40B in 2012 and will approach $100B in 2016. Over the 2012–2016 forecast period, public IT cloud services will enjoy a CAGR of 26.4%, five times that of the IT industry overall, as companies build out the infrastructure needed to deliver public cloud services.

Recent research from IDC says the mobile Internet will be larger than the wired Internet by 2016, and will drive cloud-based business and revenue opportunities given the proliferation of mobile devices and applications. But, with this growing trend toward mobility comes a host of potential security and privacy concerns, especially within the enterprise.

Social Business:
IDC's 2012 Social Business Survey showed an overwhelming acceleration in the number of companies that have deployed enterprise social software, as well as the maturity of use cases. As adoption of enterprise social solutions increases, barriers have decreased, and the concession is that more than one solution may be required to support a company's needs.

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