cover of Liars and Outliers

How does society function when you can’t trust everyone?

When we think about trust, we naturally think about personal relationships or bank vaults. That’s too narrow. Trust is much broader, and much more important. Nothing in society works without trust. It’s the foundation of communities, commerce, democracy—everything.

In this insightful and entertaining book, Schneier weaves together ideas from across the social and biological sciences to explain how society induces trust. He shows how trust works and fails in social settings, communities, organizations, countries, and the world.

In today’s hyper-connected society, understanding the mechanisms of trust is as important as understanding electricity was a century ago. Issues of trust and security are critical to solving problems as diverse as corporate responsibility, global warming, and our moribund political system. After reading Liars and Outliers, you’ll think about social problems, large and small, differently.



From the start, his path was never predictable. Steve Jobs was given up for adoption at birth, dropped out of college after one semester, and at the age of twenty, created Apple in his parents' garage with his friend Steve Wozniack. Then came the core and hallmark of his genius--his exacting moderation for perfection, his counterculture life approach, and his level of taste and style that pushed all boundaries. A devoted husband, father, and Buddhist, he battled cancer for over a decade, became the ultimate CEO, and made the world want every product he touched.

Critically acclaimed author Karen Blumenthal takes us to the core of this complicated and legendary man while simultaneously exploring the evolution of computers. Framed by Jobs' inspirational Stanford commencement speech and illustrated throughout with black and white photos, this is the story of the man who changed our world.


In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: ?When it is right not to listen to customers. ?When to invest in developing lower-performance products that promise lower margins. ?When to pursue small markets at the expense of seemingly ?larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.

BOOK: Changing the World is the only fit work for a Grown Man

Changing the world is the only fit work for a grown man
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.


Former hacker Kevin Poulsen has, over the past decade, built a reputation as one of the top investigative reporters on the cybercrime beat. In Kingpin, he pours his unmatched access and expertise into book form for the first time, delivering a gripping cat-and-mouse narrative—and an unprecedented view into the twenty-first century’s signature form of organized crime.
The word spread through the hacking underground like some unstoppable new virus: Someone—some brilliant, audacious crook—had just staged a hostile takeover of an online criminal network that siphoned billions of dollars from the US economy.
The FBI rushed to launch an ambitious undercover operation aimed at tracking down this new kingpin; other agencies around the world deployed dozens of moles and double agents. Together, the cybercops lured numerous unsuspecting hackers into their clutches…yet at every turn, their main quarry displayed a seemingly uncanny ability to sniff out their snitches and see through their plots.
The culprit they sought was the most unlikely of criminals, a brilliant programmer with a hippie ethic and a supervillain’s double identity. As prominent ‘white hat’ hacker Max ‘Vision’ Butler, he was a celebrity throughout the programming world, even served as a consultant for the FBI. But as the black-hat ‘Iceman,’ he found in the world of data theft an irresistible opportunity to test his outsized abilities. He infiltrated thousands of computers around the country, sucking down millions of credit card numbers at will. He effortlessly hacked his fellow hackers, stealing their ill-gotten gains from under their noses. Together with a smooth-talking con artist, he ran a massive real-world crime ring.
And for years, he did it all with seeming impunity, even as countless rivals fell afoul of police.
Yet as he watched the fraudsters around him squabble, their ranks riddled with infiltrators, their methods inefficient…he began to see in their dysfunction the ultimate challenge. He would stage his coup and fix what was broken, run things as they should be run—even if it meant painting a bullseye on his forehead.
Through the story of this criminal’s remarkable rise, and of law enforcement’s quest to track him down, Kingpin lays bare the workings of a silent crime wave still affecting millions of Americans. In these pages, we watch as a new generation of for-profit hackers cobbles together a criminal network that today stretches from Seattle to St. Petersburg to Shanghai. We are ushered into vast online-fraud supermarkets stocked with credit card numbers, counterfeit checks, hacked bank accounts, dead drops, and fake passports. We learn the workings of the numerous hacks—browser exploits, phishing attacks, Trojan horses, and much more—these fraudsters use to ply their trade, and trace the complex routes by which they turn stolen data into millions of dollars. And, thanks to Poulsen’s remarkable access to both cops and criminals, we step inside the quiet, desperate arms-race law enforcement continues to fight with these scammers today.
Ultimately, Kingpin is a journey into an underworld of startling scope and power, one in which ordinary American teenagers work hand-in-hand with murderous Russian mobsters, in which a simple wi-fi connection can unleash a torrent of gold worth millions.



Yeni Türk Ticaret Kanununda yer alan bilişimle ilgili hükümlerin kümülatif olarak hedeflediği "Dijital Şirket" konseptini hayata geçirecek ikincil düzenlemelerin bir bölümü 28 ve 29 Ağustos 2012 tarihli Resmi Gazete'lerde yayımlanmıştır.

Türk ticari hayatına bilgi ve iletişim teknolojilerinin fırsat ve olanaklarını sunarak yeni bir boyut getirecek olan Dijital Şirket'e ilişkin olarak yayımlanan düzenlemeler şunlardır:

- Anonim Şirketlerde Elektronik Ortamda Yapılacak Genel Kurullara İlişkin Yönetmelik
- Anonim Şirketlerin Genel Kurullarında Uygulanacak Elektronik Genel Kurul Sistemi Hakkında Tebliğ
- Ticaret Şirketlerinde Anonim Şirket Genel Kurulları Dışında Elektronik Ortamda Yapılacak Kurullar Hakkında Tebliğ

Özellikle Anonim Şirketlerde Elektronik Ortamda Yapılacak Genel Kurullara İlişkin Yönetmelik ve Tebliğ hükümleri uyarınca, borsaya kote şirketlerde yabancı hak sahipleri, Türkiye'den alacakları güvenli elektronik imza ile elektronik genel kurul toplantısına dünyanın neresinde olursa olsunlar doğrudan katılmak ve gündem maddelerine ilişkin olarak oylarını doğrudan kullanmak şeklinde bir olanağa kavuşmuşlardır.

Advocacy Groups Target Cartoon, Nick Web Sites in FTC Complaints

A coalition of child advocacy groups is asking the Federal Trade Commission to investigate Cartoon Network (Turner) and Nickelodeon (Viacom) Web sites, among others, for what they say are unfair and deceptive acts in violation of the Children's Online Privacy Protection Act (COPPA).
Cartoon and Nick were keeping their powder dry until the complaints were officially lodged Wednesday, but a Nickelodeon source told Multichannel News that its site did not violate COPPA.
In addition to pushing the Federal Trade Commission to better enforce current law, the groups are urging it to wrap up its proposals to update the COPPA rules.
According to copies of the complaints to be filed Wednesday, the groups, which include Center For Digital Democracy, Consumer Federation of America, and Children Now, argue that the sites' use of "refer-a-friend" viral marketing techniques runs afoul of those protections, and they want the FTC to clarify that placing tracking cookies and soliciting e-mail addresses requires notice and parental approval.
In their complaint against, the groups argue that online games that ask for e-mail addresses to share the game with friends are collecting personal info without the requisite notice that the addresses being collected will be used for marketing messages. They also claim the game's send-to-a-friend form makes no mention of parents, which they call a clear violation of COPPA requirements that Web operators make "all reasonable efforts" to give parents notice of information collection or sharing.
"Children's Privacy Advocates respectfully request that the FTC take prompt against Nickelodeon for its collection of personal information from children in violation of COPPA," according to the groups. "By failing to comply with its obligation to provide notice of its privacy practices and obtain verifiable consent from parents before collecting personal information from children, Nickelodeon endangers children's privacy, exposes children to intrusive marketing behind parents' backs, and violates the FTC's regulations."
The complaint against is similar. The groups argue that the site "collects personal information from children without giving clear and understandable notice to parents and without even attempting to obtain verifiable parental consent." Again the target is online games that ask the user to share them with a friend through an online form that solicits the friend's e-mail address.
While COPPA has an exemption from the consent requirement for one-time contact with a child "for the sole purpose of responding a specific request" from the child," the groups maintain that applies to information on that child, not personal information from a second child -- the friend whose e-mail has been supplied so they can share the game.
"When Cartoon Network collects the email address of a child's friend for the purpose of sending marketing messages to that friend, the child's friend has not requested that Cartoon Network send her anything. Thus, Cartoon Network's collection of email addresses is not exempt," according to the group.
The goal of the complaints is partly to light fire under the FTC. Jeff Chester, executive director of the Center for Digital Democracy, suggests the FTC has been too slow to make changes to COPPA to keep up with sophisticated online marketing techniques. "They have been slow to update their rules," he said "How could companies like Time Warner and Viacom possibly think that giving them the e-mail addresses of their friends is permissible either in terms of privacy or marketing practices."
"Cartoon Network takes its compliance with the Children's Online Privacy Protection Act very seriously. We will review any allegations closely," the company said in a statement, adding that it had no further comment having not seen the complaints.
Nickelodeon declined comment, but according to a company source familiar with the programmer's online practices who asked to speak on background, does not store or record the e-mail addresses from those friends, and that, under COPPA, no parental notification is needed when only a name and e-mail address are being requested.
Also targeted in the complaint were sites run by Subway, General Mills, and McDonalds that also employ the share-with-friends functionality.


Siber Güvenlik Raporu

İstanbul Bilgi Üniversitesi Bilişim ve Teknoloji Hukuku Enstitüsü, Siber Güvenlik Çalışma Grubu tarafından hazırlanan, dünyadaki uygulamalar, örnekler ve düzenleme yaklaşımları çerçevesinde Türkiye için çözüm önerileri sunan Rapor, yakında Enstitü'nün web sayfasında yayımlanacaktır. Rapora linkinden erişebilirsiniz.